Just picked this up a few weeks ago. It was $24.00 at CVS. If it works I’m okay with it, but if it didn’t there is no way I would keep the product that is that expensive! Fortunately, the results were AMAZING! I have long curly hair with the delight of frizz! It typically takes about 45 minutes to blow-dry and style, and with this product I would say it shaved 10 minutes off the usual routine with better results. too.
I definitely would recommend this for the straight/no-frizz day, especially in the summer months!